Most business brands will agree that businesses should be honest with their customers. Should businesses be honest with their customers every time? Many will murmur or plainly disagree because they harbour certain reservations about absolute honesty in business. Some business owners believe occasional dishonesty is actually inevitable in business and is, in fact, beneficial to the overall success of the business. Their stance on being honest in business and the effect of calculated dishonesty is fueled by certain misconceptions.
Â
These misconceptions include;
Â
Dishonesty in business (why businesses lie)
Â
Importance of honesty in business
Honesty in business helps to build trust and credibility with clients. This trust is necessary for a smooth and continual relationship with customers. Trust increases the possibility of word-of-mouth advertisement by customers.
Honesty breeds understanding between businesses and clients. This is better than the assumption of poor service or products by customers when there's no honest communication. Being honest in business help to connect with clients and understand what matters to them regarding their happiness and satisfaction with the product or service being offered.
Being honest in business often warrant honesty in return from customers in their dealings with the business. This encourages their loyalty. Most importantly, bring honest in business prevents the horrible effects of dishonesty in business.
Â
Effects of dishonesty in business
Dishonesty puts the business in a difficult situation. The reputation of the business is basically a disaster waiting to happen. Little dishonesty in business begets bigger dishonesty. The business will practically struggle to keep up and save face through more lies to cover up previous lies. The whole cycle of dishonesty in business gets more complex and exhausting in the long run.
Â
Most business brands will agree that businesses should be honest with their customers. Should businesses be honest with their customers every time? Many will murmur or plainly disagree because they harbor certain reservations about absolute honesty in business.
Written by Saira wo