Social media users could soon easily earn extra cash thanks to a Toronto-based company that created an innovative platform revolutionizing social media influencer marketing and cryptocurrency.

UpTrend is launching a platform designed to effortlessly connect brands with influencers. The platform also tracks engagement metrics and pays each influencer automatically, a model that’s changing the marketing industry as brands only pay for results. “It’s super simple because businesses will upload the campaigns and influencers could come on the platform, see all the campaigns, share the ones that resonate with their audience and then earn off the engagements,” said UpTrend’s founder and CEO. “It’s the first ever platform where anyone can monetize their social media.

 Our target audiences are micro-influencers and regular people who have social media accounts and just want to make some extra money on the side.” UpTrend is also bringing cryptocurrency into social media influencer marketing with the launch of the UpTrend token. “You can think of it as rewards points,” the company’s founder and CEO said. “In addition to getting paid by the business to share its campaign on social media, influencers can also receive UpTrend tokens the more they use the UpTrend platform.”

The cryptocurrency tokens could be cashed in or used on the platform to get discounts on services. “It’s the first-ever promote to earn token,” UpTrend’s founder and CEO said. “The cryptocurrency is an additional incentive for people to come onto the platform and use it.” The founder and CEO said UpTrend is the future of social media influencer marketing, stressing the company offers an automated and simple process.

“It’s just a different way of doing business in the social media influencer space,” he said. “Businesses are already on the platform ready for influencers to share their campaigns, and all you have to do is go on the platform, click share and UpTrend tracks your engagement and pays you accordingly.” The platform aims to provide brands with maximum exposure while providing influencers with consistent work, a truly win-win partnership.

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