Blockchain technology has revolutionized various industries, including social media. Traditional social media platforms often face challenges like data privacy, censorship, and lack of transparency. Blockchain social media, on the other hand, takes advantage of blockchain technology's decentralized and immutable nature to address these issues.

Read: Blockchain Technology for Green Innovation

What is Blockchain Social Media?

Blockchain social media is a decentralized social network platform that enables applications and smart contracts to be developed through the use of blockchain protocols and platforms. Social media DApp development is supported by blockchain protocols like Stellar, Steem, and Ethereum.

Since Blockchain social media networks are decentralized, all the information is not held by any single proprietary authority. Instead, the data is distributed and homogeneously stored across the servers in each network node.

Top Benefits of Blockchain Social Media

Blockchain-based social media platforms support blogging, content sharing, and social networking, but because they are decentralized, they also allow for end-to-end encryption of all communications. In addition to this privacy, below are other benefits that blockchain social media offers:

1.  Assessment of user commodification

In the context of social media, commodification is the process of turning social interactions, personal data, and user-generated content into commodities that can be monetized and traded for profit. One of the most valuable assets in the world currently is data. The behavior, mind, and other areas of the data producer can be controlled by those who have the data.

While the strategy is commendable from a marketing point of view, the user on the receiving end will suffer significantly as a result. Due to their end-to-end encryption, peer-to-peer network, and lack of third parties, distributed social media platforms eliminate these risks of user commodification.

2.  Freedom of expression and privacy

Interactions on centralized social media are not hidden. The people moderating these platforms can access them, including private messages. This is a severe threat to the privacy of the user, among other things.

Additionally, social media posts are increasingly being used to curb dissent and advance political goals. This is understandably a huge setback to the freedom of expression and speech which are democratic ideals.

Nevertheless, blockchain social media platforms help users realize their right to free expression by ensuring greater privacy through their decentralized consensus mechanisms. However, this is a lack of regulation that could pose new threats. Such issues must be resolved if these decentralized platforms are to rival the current social media giants.

3.  Scope of crowdfunding

There are materialistic benefits to blockchain social media in addition to non-monetary benefits. Users, otherwise called nodes, get rewarded by posting on the platform of most decentralized social networks. Such benefits are provided in the native cryptocurrency of the network, just like in the majority of blockchain ecosystems.

In addition, using these social media platforms can enable users to launch effective crowdfunding campaigns by following processes that are similar to those used for token sales. These platforms also allow users to conduct financial transactions with each other using the native cryptocurrency of the network.

Conclusion

Blockchain social media holds immense potential to transform the way we interact and share information online. The decentralized nature of blockchain social media empowers users, eliminates intermediaries, and fosters a more inclusive and trustworthy online environment. With this technology evolving, social media will experience exciting advancements and widespread adoption.